Case 03
SHEGLAM —Strawberry Milk
Task: Create a surreal and memorable product card for SHEGLAM lip gloss, focusing on its "juicy" and unique brand identity.
Strategy: Blending soft pastel aesthetics with unconventional 3D elements (octopus tentacles) and high-quality fruit imagery to evoke flavor and texture.
Focus: Highlighting key product benefits: cushiony texture, crystal-like shine, and hydrating ingredients (Shea Butter, VE).
Case 04
CELIMAX — Retinal Shot Booster
Case 05
ANUA — Redness Soothing Serum
Task: Create a product card for Celimax Retinal Shot. The goal was to communicate high-performance results and a science-backed formula.
Strategy: "Clean Medical" aesthetic: a bright, airy palette with vibrant yellow accents. Dynamic composition with floating ribbons to emphasize premium quality and professional care.
Focus: Detailed ingredient transparency (Retinal, Panthenol, Matrixyl) and clear usage guides to establish brand authority and trust.
Case 01
Case 02
Task: Create a high-end product card series for The Ordinary Peeling Solution.
Visual Strategy: Blending pharmaceutical minimalism with dynamic 3D elements.
Focus: Highlighting active ingredients (AHA 30% + BHA 2%) and skin benefits through clean, readable infographics.
Task: Developing a high-tech product card for the Garmin Vívoactive 5 sports smartwatch. The goal was to transform complex technical specifications into clear, compelling visual benefits.
Visual Strategy: "Tech-Lifestyle" aesthetic: combining deep, high-contrast backgrounds with a soft neon glow matching the product's chassis (Lila) to highlight the gadget's modern look.
Focus: Maximum clarity — utilizing infographics for instant scanning of key features (health monitoring, battery life, contactless payments) and a detailed breakdown of the package contents.
Task: Design a visually light and "clean" product card for Anua soothing serum, conveying a sense of freshness and immediate skin comfort.
Strategy: "Nature-Tech" aesthetic: combining lush green tones with glossy 3D spheres. The lifestyle imagery demonstrates the product texture and application process.
Focus: A clear checklist of benefits (soothing redness, fading acne marks) and emphasis on active ingredients (Azelaic + Hyaluronic Acid).