Case 03
SHEGLAM —Strawberry Milk
Task: Create a surreal and memorable product card for SHEGLAM lip gloss, focusing on its "juicy" and unique brand identity.
Strategy: Blending soft pastel aesthetics with unconventional 3D elements (octopus tentacles) and high-quality fruit imagery to evoke flavor and texture.
Focus: Highlighting key product benefits: cushiony texture, crystal-like shine, and hydrating ingredients (Shea Butter, VE).
Case 04
CELIMAX — Retinal Shot Booster
Task: Create a product card for Celimax Retinal Shot. The goal was to communicate high-performance results and a science-backed formula.
Strategy: "Clean Medical" aesthetic: a bright, airy palette with vibrant yellow accents. Dynamic composition with floating ribbons to emphasize premium quality and professional care.
Focus: Detailed ingredient transparency (Retinal, Panthenol, Matrixyl) and clear usage guides to establish brand authority and trust.
Case 05
ANUA — Redness Soothing Serum
Task: Design a visually light and "clean" product card for Anua soothing serum, conveying a sense of freshness and immediate skin comfort.
Strategy: "Nature-Tech" aesthetic: combining lush green tones with glossy 3D spheres. The lifestyle imagery demonstrates the product texture and application process.
Focus: A clear checklist of benefits (soothing redness, fading acne marks) and emphasis on active ingredients (Azelaic + Hyaluronic Acid).
Case 06
SNOW — Extreme Apparel E-commerce Concept
Task: Designing a homepage concept for "Snow" — a premium ski and snowboard apparel brand. The goal was to deliver a visual experience that bridges the gap between high-performance gear and urban streetwear.
Visual Strategy:
Street-Chic Aesthetic: Blending an "icy" blue-grey palette with dynamic graffiti elements to resonate with a younger, trend-focused audience.
Layout & Rhythm: A clean product grid with soft rounded corners that contrasts beautifully with the sharp mountain peaks in the background imagery.
Interactive Hero Section: Highlighting the flagship "Snow 01" collection with immediate access to size and color selection.
Focus: Creating an immersive brand atmosphere using high-end photography and a minimalist UI that keeps the user focused on the collection.
Case 07
GLITCH — Photo Exhibition Poster
Task: Design a conceptual poster for the "GLITCH" photo exhibition. The goal was to create a bold, experimental visual that captures the essence of digital errors and "distorted reality."
Strategy: "Digital Brutalism" aesthetic: a rigid Swiss grid, high-contrast black and white palette, and prominent vertical glitch typography.
Focus: Complex layout and text-to-image integration. Incorporating micro-typography (barcodes, fine print) to evoke a tech-driven, underground vibe.
Case 08
HUG & SIP — COFFEE BOBA BRULEE POSTER
TASK: Design a promotional advertising poster for "HUG & SIP" featuring their signature coffee boba drink. The goal was to create a warm, appetizing, and commercial visual that highlights the rich texture and ingredients of the beverage.
STRATEGY: "Warm Commercial" aesthetic: a rich beige and brown color palette, organic textures, and dynamic floating elements.
FOCUS: Splash and particle integration. Incorporating flying coffee beans, milk splatters, and fine typography (branding tags, product descriptions) to evoke a sweet, refreshing, and premium cafe vibe.
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