Case 07
GLITCH — Photo Exhibition Poster
Task: Design a conceptual poster for the "GLITCH" photo exhibition. The goal was to create a bold, experimental visual that captures the essence of digital errors and "distorted reality."
Strategy: "Digital Brutalism" aesthetic: a rigid Swiss grid, high-contrast black and white palette, and prominent vertical glitch typography.
Focus: Complex layout and text-to-image integration. Incorporating micro-typography (barcodes, fine print) to evoke a tech-driven, underground vibe.
Case 08
HUG & SIP — COFFEE BOBA BRULEE POSTER
TASK: Design a promotional advertising poster for "HUG & SIP" featuring their signature coffee boba drink. The goal was to create a warm, appetizing, and commercial visual that highlights the rich texture and ingredients of the beverage.
STRATEGY: "Warm Commercial" aesthetic: a rich beige and brown color palette, organic textures, and dynamic floating elements.
FOCUS: Splash and particle integration. Incorporating flying coffee beans, milk splatters, and fine typography (branding tags, product descriptions) to evoke a sweet, refreshing, and premium cafe vibe.